Marketing Specialist Job – West Columbia, SC 99408

A busy 12 Physician Ophthalmology practice specializing in retinal diseases is currently seeking a Marketing Coordinator with 1+ years of Ophthalmology sales experience for a full time position.
Under the direction of the Practice Administrator, the Marketing Coordinator will assist in strengthening referrals, building physician relationships, and developing sales goals for Palmetto Retina Center.

Duties and Responsibilities:

• Develops and maintains referral database in Excel and Practice Management system (NextGen)
• Develops referral tracking system
• Develops and organizes a schedule to call on existing and potential referral sources
• Develops and maintains relationships to drive current and future referral business
• Partners with the marketing team to drive referrals to specific regions
• Submits status reports weekly to leadership
• Analyzes data to determine opportunities for potential growth
• Works internally with marketing team to develop growth efforts
• Drives sign-ups for our continuing education events
• Promotes PRC technologies that improve communication with referral sources
• Assists in promotion of research opportunities
• Maintains awareness of competitive activity within the market and updates team as needed
• Develops promotional material for referring providers
• Assist HR with content and distribution of employee newsletter

Physical Abilities:

• Ability to drive to multiple locations on a daily/weekly basis (Augusta, Aiken, Orangeburg, Columbia, Lexington, Sumter, Florence)

• Ability to walk through facilities to meet physician and staff
• Ability to lift and carry marketing material and company laptop

1+ years of Ophthalmology sales experience for a full time position. Salary: Competitive and commensurate with experience.